Mmm... nice

Mmm... nice is a business that do a range of chutneys and relishes that are a little bit out of the ordinary and have mostly natural and locally sourced ingredients.

I was asked to design the branding and packaging of their products. The first thing I did was a logo.

The image of the brand is fresh and fun, with a modern twist on traditional products. The colours are all naturally occurring colours of foods and should look good enough to eat.

The labeling of the jars was to be a bit different also; instead of standard labels stuck to jars, these would be folded cards, tied round the neck of the jars. A few examples are shown here which show some of the range of products.

I was also asked to design a flyer to advertise luxury hampers that were being sold at Christmas time. I also did the photography for the flyers, showing a pack-shot of all the products that were part of the hampers.

The hampers were very popular and Mmm... nice has been growing steadily, increasing the number of stockists and outlets.