Saturday 3 March 2012

Business cards and logos

I have done work for various small and fledgling businesses helping to develop brand identities, creating logos and producing business cards and other materials. A selection of the one-off jobs are here, starting with a personal trainer who needed business/appointment cards to hand to clients. A simple design with the predominant blue colour used representing trust and the red indicating excitement.


A private catering business needed branding from scratch, only having a name, Regency Catering, and a target demographic in mind. The target audience was for affluent adults of age 40+. I produced a logo for use on business cards and other promotional materials. The fleur de lis seemed a good option, alongside the elegant script of the chosen font. The deep red gives a feeling of richness and opulence.


A hypnotherapist who was starting out needed help in deciding on their business name as well as a logo created and business cards produced. The client had a very vague idea of what she wanted so once we had settled on Real Hypnotherapy as her business name I produced a logo and gave it a number of treatments for use in different situations. 


The colours used are to suggest both relaxation and health benefits with the word Therapy highlighted a different colour. The crescent above Hypnotherapy is a design element to tie the logo together and also suggest a sense of safety and protection. I applied these on the business cards that were required.

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